Magic bean brookline ma8/8/2023 We accomplish that by doing a lot of research and product testing to make sure that every product we sell is worth considering. We are in business to make life easier for parents. There are too many to count, but here are two big ones. So we have to make a great case to our customers for why the quality of our selection, our services, the expertise of our staff and our contributions to the community are all important and worth the investment on their part. In this day and age, the internet is a bigger threat to specialty shops than ever before. What are the challenges of owning a specialty shop? I realized that there was an opportunity to create something new, a store that would combine specialty toys and games with baby gear.ĭo you plan on continuing to expand and grow to more stores in the future? Then, the Imaginarium toy store in our neighborhood closed, and I really wanted our community to have a great toy store. I was pregnant with my second child at the time, and spending a good amount of time researching double strollers. I recently had the chance to catch up with one of the owners, Sheri Gurock, who had lots of great things to say about owning a specialty toy and game business. Magic Beans is owned by a husband and wife team that envisioned a retail experience designed for kids. She is also on the board of 70 Faces Media.The new Magic Beans store is located in the Prudential Center, one of the most famous (and tallest) buildings in Boston! Now she spends most of her time homeschooling the eldest of her three children, doing special projects for Magic Beans, and coming up with delicious Kosher Paleo recipes. Before starting a family and a business, Sheri was a copywriter and brand strategist. Together with her husband Eli, she founded Magic Beans, a toy and baby gear retail business with six locations in the northeast. Sheri Gurock, incoming Mayyim Hayyim board president, is a mom and entrepreneur from Brookline. It is an honor and a privilege, and I’m very excited for the journey. But I also know I need to be a steward of the organization’s storied past in order to be an effective part of its future. I try not to think too much about that, because it scares me. And it gave me the opportunity to serve an inspiring organization and to work with incredible people towards a mission that feels so relevant.Īs I step into role of President this January, I’m following in the footsteps of Anita Diamant and Jennifer Slifka Vidal, both women of enormous talent and vision. It showed me what real inclusiveness looks like and the impact it can have. It helped me connect with my older daughter right before her Bat Mitzvah, during a time that felt tenuous and stressful. It showed me how one Jewish organization can welcome, without judgment or limitation, every kind of Jew. It opened my eyes to how ancient ritual can be modernized and made relevant to a wider audience. It provided a connection to my Judaism when I wasn’t yet part of a community. Over the last 10 years this organization has given me so much. Mayyim Hayyim doesn’t look anything like the mikveh in my dream, but it is infused with the same beauty and joyfulness. She’d probably ask if the President would have the authority to put in a water slide (nope). I wonder what that little girl would say if she knew she’d someday become President of the Board of Directors at Mayyim Hayyim. In the morning, I asked whether the mikveh had a water slide and was disappointed to learn it did not. My mother and her friend were going down a waterslide carved from stone, splashing down into a beautiful, subterranean pool. “It’s a sort of pool,” my mother told me. I’d never heard that word before, so I asked what it meant. One day, when I was very young, I overheard my mom say she’d bumped into a friend at the mikveh. If I told you it was about the mikveh, would you believe me? There’s only one dream I can vividly remember having as a child. Sheri Gurock as a young girl with her mother, Jayne Beker
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